Hey, I’m Hiten, a multi-disciplinary designer passionate about bringing bold ideas to life
Selected Projects
Branding · Product Design · Healthcare
Creating the first of its kind home monitoring device for people with iron deficiency anaemia
Service Design · UX Design · User Research
Transforming Agriculture in Sierra Leone with AI-Driven Soil Intelligence
Service Design · Product Design · User Research
Designing a remote oncology monitoring platform used by clinicians to manage cancer patients at home
Experience
I’ve spent the last 10 years designing products that empower users.
Tony Blair Institute
Senior UX Designer
2023-2025
Entia
Design Lead
2018-2022
Tjarks & TJARKS
Designer
2016-2018
Matalan
Junior Designer
2014-2016
Skills:
Product Design & UX Strategy / Service Design & Systems Thinking / User Research & Usability Testing/ AI-Enabled Product Design (LLMs, ML, Geospatial Data)/ Design Leadership & Team Building/
Stakeholder & Government Engagement/ Design Systems (Figma, Storybook, React)/
Healthcare & Regulated Products (UKCA)/ Agile Delivery & Cross-Functional Collaboration
A Little about me
As a product design lead I feel fortunate to do what I love every day — crafting stories, designing products, engaging with users, and solving meaningful problems. Throughout my 11-year career, I’ve led impactful projects end-to-end. From shadowing NHS nurses to collaborating with smallholder farmers in Sierra Leone, I’ve worked at the intersection of emerging technology and human needs to create services, products, and experiences that drive real-world impact. Away from the desk, I am a keen marathon runner, beginner cross-fitter, and cricket player.