Hey, I’m Hiten, a multi-disciplinary designer passionate about bringing bold ideas to life

Selected Projects

Branding · Product Design · Healthcare

Creating the first of its kind home monitoring device for people with iron deficiency anaemia

Service Design · UX Design · User Research

Transforming Agriculture in Sierra Leone with AI-Driven Soil Intelligence

Service Design · Product Design · User Research

Designing a remote oncology monitoring platform used by clinicians to manage cancer patients at home

Experience

I’ve spent the last 10 years designing products that empower users.

Tony Blair Institute


Senior UX Designer

2023-2025


Entia

Design Lead

2018-2022


Tjarks & TJARKS

Designer

2016-2018


Matalan

Junior Designer

2014-2016

Skills:

Product Design & UX Strategy / Service Design & Systems Thinking / User Research & Usability Testing/ AI-Enabled Product Design (LLMs, ML, Geospatial Data)/ Design Leadership & Team Building/
Stakeholder & Government Engagement/ Design Systems (Figma, Storybook, React)/
Healthcare & Regulated Products (UKCA)/ Agile Delivery & Cross-Functional Collaboration

A Little about me

As a product design lead I feel fortunate to do what I love every day — crafting stories, designing products, engaging with users, and solving meaningful problems. Throughout my 11-year career, I’ve led impactful projects end-to-end. From shadowing NHS nurses to collaborating with smallholder farmers in Sierra Leone, I’ve worked at the intersection of emerging technology and human needs to create services, products, and experiences that drive real-world impact. Away from the desk, I am a keen marathon runner, beginner cross-fitter, and cricket player.