I’ve spent the last 10 years designing products that empower users.
As a design lead I feel fortunate to do what I love every day — crafting stories, designing products, engaging with users and solving meaningful problems. Across my 11-year career, I’ve led impactful projects end to end using expertise in human-centred systems design, user experience research, and cross-functional collaboration. From shadowing NHS nurses to collaborating with smallholder farmers in Sierra Leone, I’ve worked at the intersection of emerging technology and human needs to create services, products, and experiences that drive real-world impact. I currently lead design across global government projects, exploring how AI, machine learning, and geospatial intelligence can reimagine public systems and services at scale.
TONY BLAIR INSTITUTE
Senior UX Designer
2023-2026
Lead designer within a cross-disciplinary teams supporting political leaders to address national challenges through AI-enabled services and data-driven tools across climate, education, and food security.
Key Responsibilities & Achievements
Lead end-to-end product and service design for government with partners across Africa and East Asia.
Collaborated with engineers, researchers, and policy teams to integrate AI, machine learning, and geospatial intelligence into decision-making products and POC’s.
Collaborated with engineers, researchers, and policy teams to integrate AI, machine learning, and geospatial intelligence into decision-making products and POC’s.
Plan and conduct user research, workshops, surveys, and usability testing to validate MVPs.
Establish design foundations and MVP design systems integrated with React component libraries.
Entia
Design Lead
2018-2022
Led design across digital and physical healthcare products supporting home blood testing and monitoring, guiding products from early concept through regulatory approval and market readiness. Contributed to company growth to a £30M valuation.
Key Achievements
Led design and development of an oncology blood testing platform from inital concept to launch.
Developed usability testing procedures enabling UKCA approval for a Class II medical device.
Recruited and managed a multidisciplinary design team (UX, research, visual design).
Created scalable design systems supporting web, mobile, and device interfaces.
Tjarks & TJARKS
Designed web, brand identities and packaging for major retail clients including Aldi, Müller, and Topco, leading projects from concept to delivery.
Junior Designer
2016-2018
Delivered physical and digital design solutions across fashion, home, and sports departments, contributing to £2M in cost savings through efficient packaging design.
Designer
Matalan
2014-2016